Charity Nest Announces Successful Independent Review of ASDA’s Community Champion Programme

Charity Nest is pleased to announce our recent collaboration with ASDA, centring on the Community Champion programme. This partnership signifies a notable advancement in strengthening support for small and local charities across the UK, reaffirming our mutual commitment to fostering positive social change.

To comprehensively understand the full scope of community initiatives, Charity Nest undertook an extensive research project aimed at evaluating the efficiency and communication strategies employed by ASDA’s Community Champions. Recognising the critical role these Champions play in bridging the gap between ASDA and local charitable organisations, Charity Nest designed a robust methodology that seamlessly integrated both qualitative and quantitative data. This multifaceted approach enabled the collection of invaluable insights directly from those actively engaged in community outreach.

The research encompassed a diverse range of data-gathering techniques, including structured surveys, in-depth interviews, and observational analysis. By engaging with Community Champions, Charity Nest aimed to capture the intricacies of their experiences, shedding light on the operational challenges they face in their interactions with local charities. This process not only facilitated a thorough examination of communication dynamics but also provided a platform for identifying key areas for operational enhancement.

The insights gained from this research are instrumental in fortifying the relationships between ASDA and the charities it collaborates with. By identifying particular areas that need enhancement, Charity Nest has made targeted recommendations designed to improve the Community Champion programme. These suggestions aim to facilitate more effective collaboration, ultimately amplifying the positive impact of ASDA's charitable initiatives.

Melissa Shanks, who was leading ASDA's Community Programme during the research period, expressed her admiration for Charity Nest's comprehensive approach to research and their mission to support hyperlocal charities across the UK.

On behalf of Charity Nest, we would like to express our gratitude to ASDA for their commitment to promoting meaningful social change in local communities.